Roles: Social media strategy, web content, art direction, behind-the-scenes photography.
About: Nacre is a modern watch brand based in Lakeland, Florida. While working at Studio Birdsall, I helped create and shape the Nacre brand voice and aesthetic from scratch. Fortunately for me, that included traveling to Paris and capturing behind-the-scenes social content for the Fall/Winter Lookbook.
Working with Nacre was an exciting opportunity to set the tone for the brand voice at the very early stages.
A large portion of my role was also to plan and execute social media strategies that helped launch the brand and promote their products.